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Linguaphone Group Announces New Licensing Partners for Pingu’s English in Asia, Africa and the Middle East

The Linguaphone Group, a world-leading provider of distance and classroom language training solutions, is delighted to announce the latest licensing partners for the Group’s character-based pre-school English language program, Pingu’s English.

Apple Tree Pte Ltd, leading providers of kindergarten and playgroup programs for pre-school children in Singapore for the last 18 years, have signed as the Pingu’s English Master Licensee for Singapore. They plan to launch their first Pingu’s English program in July.

Egyptian American Cultural Center (EACC), our Direct English partner in Egypt, who have been running adult English language training centres with the Linguaphone Group since 2007, have signed a deal for the exclusive rights for Pingu’s English across Egypt. They plan to open their first two Pingu’s English Schools in Alexandria and Port Said in May, with more planned across Egypt over the summer.

Pingu’s English is a three-level course and teaches English to young children of 3-7+ years. Based on the popular children’s character, Pingu™, the course has been inspired by the mischievous and loveable penguin and his everyday adventures in the South Pole. Designed for use within Pingu’s English schools and also by parents and children at home through direct-to-market channels, this innovative course is exclusive to the Linguaphone Group.

Derek Price, Chief Operations Officer of the Linguaphone Group, said

“We are delighted that partners from all corners of the globe are responding positively to Pingu’s English and joining our expanding family of Linguaphone Group partners. We look forward to working with them and many others in the months and years ahead.”

Ends

Contacts / notes to editors

Sarah Cole – Head of Marketing, Linguaphone Group

Tel: +44 (0)20 8687 6115

Mobile: +44 (0)7799 723 218

Email: sarah.cole@linguaphonegroup.com

Notes to editors

  • Pingu’s English will be attending the Bologna Children’s Book Fair 2009 from Monday 23rd through to Thursday 26th of March and exhibiting in the International Hall (Hall 30) at stand number (B19). To book a meeting or for more information on licensing opportunities in other markets please call +44 (0)20 8687 6104, email pingusenglish@linguaphonegroup.com or visitwww.pingusenglish.com.
  • The Linguaphone Group is a world-leading provider of distance and classroom-based language learning solutions, which operate under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names.  With over 100 years of experience, the Group has an extensive network of 200 learning centres worldwide.  The Group also has a wide-ranging portfolio of self-study products sold in over 60 countries to more than seven million customers.  For more information visit www.linguaphonegroup.com.
  • The Linguaphone Group is a member of the International Franchise Association (IFA).
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials. Students will also receive an activity pack which includes supplementary materials such as character figurines, colouring materials and friezes. There are extensive teaching resources to assist teachers with each childýs learning and development.
  • The Linguaphone Group has licensed the popular children’s character Pingu from HIT Entertainment. HIT Entertainment is owned by private equity investment group Apax Partners, is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America and Japan. HIT also acts as a worldwide representative for The Jim Henson Company’s library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based pre-school channel PBS KIDS SproutSM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com.
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Testimonials

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Franchisee in State of São Paulo

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Master Franchisee in State of Sao Paulo

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Franchisee in State of Mato Grosso do Sul

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Master Licence Thailand

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English

Daniele Arboit

Master Franchisee in Italy

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Student's Mother

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Student's Mother

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language

Veronica

Students Mother

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Students mother

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Students mother

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too

Ali

Students Father

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