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PINGU'S ENGLISH HEADS TO CYPRUS WITH NEW LICENSING DEAL

Immediate release 00:01 19 October 2010

The Linguaphone Group, global leaders in language training, will shortly see their Pingu's English program delivered in new territories, with the signing of a new Master Licensee for their Pingus English children's English language program in Cyprus.

D.P. Taking Care of Education Ltd is a subsidiary of Zenon Private Institute Ltd who have been in operation since 1977. Providing private tuition to students of all ages in a wide range of subjects, they will launch Pingus English within Cyprus in November. Initially focusing on promoting the course to kindergartens, they then plan to open their first Ping's English School next year.

Pingu's English is a three-level language course based on the popular HIT Entertainment children's character, Pingu. Transforming the way that young children learn English, the unique methodology uses a wide variety of imaginative activities and multimedia resources. Designed for use within Pingu's English Schools, kindergartens and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group.

Commenting on the news, Derek Price, Chief Operations Officer of the Linguaphone Group said:

"The combination of the hugely popular Pingu character, with the academic integrity and global experience of the Linguaphone Group, has created a powerful ELT corpus with unique and significant mass-market appeal for pre-school children. It's therefore no surprise to us that over 25 countries have already adopted Pingu's English in little over eighteen months and we are delighted to add Cyprus to that list"

Led by Demetris Panayi, Taking Care of Education Ltd have also secured the rights to run Linguaphone's range of self-study and assisted English language programs for adults across Cyprus.

For all media enquiries, please contact
Sarah Cole, Head of Marketing, Linguaphone Group
E-mail:           sarah.cole@linguaphonegroup.com
Tel:                 +44 (0)20 8687 6115
Mobile:           +44 (0)7799 723 218

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Notes to editors

  • The Linguaphone Group is a world-leading provider of language training solutions, operating under the internationally recognised Linguaphone, Direct English and Pingu's English brand names.  With over 109 years of experience, the Group has an extensive network of learning centres worldwide.  The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries.  For more information visit www.linguaphonegroup.com 
  • Pingu's English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials.
  • About HIT Entertainment - HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney, Bob the Builder, Thomas & Friends, Pingu, Fireman Sam, Angelina Ballerina and Rainbow Magic. HIT represents Chapman Entertainment's Fifi and the Flowertots and Roary the Racing Car in North America, as well as Wallace & Gromit, Shaun the Sheep, Timmy Time and Aardman Classics from Aardman Animations.  HIT also acts as representative for The Wiggles in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM.For more information, visit www.hitentertainment.com.

 

 

 

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